“Attitude is the difference between an ordeal and an adventure....(and a great story).”
About us
Collective7 is my Seattle-based creative production and post-production studio.
I created this company around the kind of work I love most: storytelling, editing, sound, music, imagery and the collaboration it takes to turn an idea into something people actually feel.
For client work, I lead projects from concept through production and post, bringing together the right directors, cinematographers, photographers, designers, artists and production partners for each job.
Over the years, Collective7 has created award-winning work for brands, agencies and organizations including KMS, KAO Salon Division, Wahl Professional, SexyHair, Intercoiffure, Hairbrained, Marie Osmond, DLR Marketing, TPN, The Skills and many others.
But Collective7 is also evolving.
Alongside commercial production and post, I’m developing original narrative work — particularly audio storytelling built around characters, music, sound design and immersive, theatre-of-the-mind experiences.
At its core, Collective7 is about making stories.
Some are made for brands.
Some are made simply because they deserve to exist.
OUR FOCUS
PRE & POST PRODUCTION
VOICE OVER
PRODUCING
CONTENT/SCRIPT DEVELOPMENT
MUSIC RESEARCH
PODCASTING
Shelli Gonshorowski
Founder, Producer and Editor
I’m a producer, editor and storyteller with a career that started in radio and evolved into more than two decades of creating content across audio, video and branded media.
Since launching Collective7, I’ve produced and edited commercials, campaigns, branded films and digital content for clients and creative partners including KAO Salon Division, KMS, Wahl Professional, SexyHair, Hairbrained, Moroccanoil, Dyson, Larj Media and others. I’ve also consulted on podcast projects, helping shape story, structure and production.
No matter the medium, I’ve always been drawn to the same thing: finding the heart of a story and figuring out how picture, voice, music and sound can make you feel it.
That idea is increasingly bringing me back to my audio roots. I’m currently exploring and developing narrative podcast projects built more like theatre for the mind — character-led stories brought to life through voice, music, sound design and immersive storytelling.
I’m based outside Seattle, but rarely feel particularly tied to one place. I love working wherever the story takes me and traveling whenever I can — 20 countries and counting.